![]() ![]() So, just how sustainable and ethical is H&M? Spoiler alert: “Not Good Enough.” Based on our latest rating review, the brand has fallen even further from our middling “It’s a Start” to our second-lowest rating. The brand claims to be moving towards more sustainable practices, but our analysts’ latest rating review found it’s not doing enough to address its fast fashion business model. H&M has long been the target of widespread concern about the impact of fast fashion on the environment and the workers who make our clothes. Swedish shopping centre staple H&M is one of the world’s largest and most recognisable fast fashion brands, operating in 74 countries. Our ratings analysts are constantly rerating the thousands of brands you can check on our directory. ![]() Global fast fashion chain H&M has made some progress on the sustainability front in recent years, but is it doing enough? This article is based on the H&M rating published in November 2023 and may not reflect claims the brand has made since then. Buying through our links may earn us a commission-supporting the work we do. Our editors curate highly rated brands that are first assessed by our rigorous ratings system. ![]()
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